A short field guide for nonprofit leaders who are tired of the consultant playbook and want to start asking better questions, in their own voice.
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The most common mistake in major-gift asks is not asking for too much. It is asking for the wrong thing. Specific projects fund. General operations do not.
Silence after a strong conversation is not rejection. It is usually information missing from your CRM. There is a specific move that fixes it. The field guide names it.
One sentence that moves a hesitating donor or a dragging board chair from a polite pass to a real conversation. Most fundraisers never learn to use it.
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You will also get a short note from Austin every week or two. One tactic, one observation, one specific thing nonprofit leaders are working through. No automation sequences. No upsell ladders. No "exclusive insider" pitch.
If you stop finding the notes useful, one click and you are out. No hard feelings. The unsubscribe link is at the bottom of every email.
Twenty-minute read. Arrives in under a minute. No charge.
The field guide names the patterns. Coaching is where we apply them to the one stuck thing you are sitting with right now.
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